Australia has a population of This percentage means that almost every second household has a dog.
Marketing assignment help online review analysis:: The company was founded in the year and it is continuously expanding and growing in the market from long term.
The introduction of its franchisee in the market build up the huge market in the country and the company quickly started building the successful franchisee strategy.
This brand was known well and was considered strong brand in the international markets and also it was expanding its market successfully and well.
Thus it started increasing high level of competition with the help of proper awareness and possibilities in important countries.
It also offers great value added services for the customers to increase the positive image and reputation and also to deal with the problems successfully.
According to the technology, it will enable and ensure the operators to clean the dogs and to experience as well as to improve the conditions of the skin with proper goals. Their major aim was to attract the millions of customers and to retain them. This way, it also increased the level of business and supported the marketing activities with important newsletters, telephone services and expert advices.
Case study analysis of APM current business and future opportunities. Aussie Pooch Mobile Presentation by Michael Cooper on Prezi Create Explore Learn & support. Aussie Pooch Mobile Executive Summary Aussie Pooch Mobile was founded is a continuously growing company since the foundation in Dog washing with the accessory value added services lift Aussie up to be a dominant company on the market. Apr 29, · Get Assignment on Aussie Pooch Mobile Case Study Marketing -- Research essay writing- The Aussie pooch mobile case study helps understand the relevance of bu.
The strategy was to create the smaller territories and low prices with new franchisees. Today the company is operating in different countries like Australia, New Zealand, Malaysia and United Kingdom etc so the management is also deciding to focus on the international markets through which the company is facing high amount of challenges.
Till the yearthe company stayed in the regions of Australia and it carried lot of advantages with the home country and the home market. The company found that there is a big problem in the region of Malaysia and it started facing huge difficulties.
The company faced increased competition which was the bigger challenge for the company and also the extra services and costs, pricing as well as increased amount created the reasons of stress for the company. They were facing lot of financial issues to expand the business internationally.
This created the disadvantage for the company to pay the constant fees for the franchiser and to reduce the risks. Thus there were different issues in the process of expansion.
It offers important services that enable to operate and clean the dogs more thoroughly. They experienced the special bath and improve the skin conditions as well as their major goals are to create the niche market for international presence.
Thus there were problems associated with cash flow and also it offers high amount of training and support. It offers credible, reputable brand as well as strong marketing support. Good training will improve the level of productivity. Lovelock, Thus the above mentioned factors and parameters contribute to the major problem.
Identification and evaluation of alternatives The three unique alternatives that will solve the major problems are as follows: The analysis should be dependent on the franchisee system and also it should be based on some financial help that will help to make huge success. It is also required to pay the great attention on increased competition for the industry.
With the help of franchising, Taylor will be able to expand the business and also will be able to deliver the value and quality services to different areas that will help to lead the expansion in different services and also it will connect to the increased amount of capital with greater start — up and royalty as well as advertising fees.
It will also be able to expand and establish the strong relationships with proper control in the business expansion and geographic location. The major disadvantage could be it might have difficult for the company to monitor and to control the process of selection with high priorities and procedures.
So to increase the better understanding of potential and strong relationship, there is a requirement of proper opportunity to start the own business with the proper established name.
It will be able to focus on the delivery of services properly with the established name. It will be able to handle the increased delivery in the geographical territories.
These advantages and disadvantages will change with respect to time. The other alternative is that it could enter the countries or cities to become successful. The company could focus on bigger cities to enter and also it could focus on richer regions to become successful.
Thus there is a possibility to provide discounts and promotions for new users to make sure for the services of dog washing. It is also important to recognize and to realize the methods of treatment in countries such as United States and Europe.
This way, the major advantage will be based on the big territory and also it will be based on the main culture and strong integration.
The disadvantage in this case would be the pay for revenues and also it will be based on the investment of the country. Franchising trends could be the third option. Recommendations The recommend strategy according to the author is based on the strategic alternatives with respect to proper expansion in the international markets.case 6 aussie pooch mobile OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept.
Her firm now has more than franchisees in many parts of Australia, as well as a few in other countries. While Aussie Pooch Mobile is rated second satisfaction in the Top Franchise Awards of level of initial investment less than $50, (Franchise Survey ), it is the number one dog wash and grooming professionals in the Australia and in the world (Aussie Pooch Mobile ).
Apr 29, · Get Assignment on Aussie Pooch Mobile Case Study Marketing -- Research essay writing- The Aussie pooch mobile case study helps understand the relevance of bu. Aussie Pooch Mobile Swot Essay. Purpose and overview This report is meant for the vice president of marketing at Aussie Pooch Mobile - Aussie Pooch Mobile Swot Essay introduction.
The report is meant to help Aussie Pooch Mobile identify the best marketing strategy to use in order for it to be among the best dog washing company and also help it stay profitable and ahead of its competitors.
Aussie Pooch Mobile. Asset valuation: Comparing long and intermediate term pricing using Supply Side approach (APT), CAPM and Value based metrics Since empirical analysis is only way to prove something is not a hypothesis, we chose a time horizon in history to evaluate our asset across models.
Practical limitations constrained us to select. Case study analysis of APM current business and future opportunities. Aussie Pooch Mobile Presentation by Michael Cooper on Prezi Create Explore Learn & support.