Explain what it mean by marketing strategies. Explain the factors which a medical practice would consider in order to frame relevant marketing strategies.
Small business owners can use the resources provided by the Small Business Administration to ensure they adopt a strategy proven for their industry, spend marketing funds appropriately and use the latest tips and techniques to win customers.
Analysis Successful marketing managers analyze the potential market for their products and services. They conduct research using resources such as the Hoovers website, which provides insight and analysis about the competition. An effective marketing strategy uses this information to build the company's brand presence.
Customers Marketing managers gather details about prospective customers. These marketing professionals conduct online surveys, focus groups or personal interviews to find out about customer buying preferences, goals, economic status and financial resources. Then, they create a marketing plan by downloading a template or developing their own format.
For example, the Microsoft Office website provides a comprehensive marketing plan template that allows a marketing professional to fill in the details about the target audience, competition, pricing and buying process.
A marketing manager includes details about the types of marketing promotions to implement, such as brochures, coupons, posters, newsletters and other collateral and reference material.
Management To manage a marketing strategy by planning campaigns and tracking success, successful marketing managers need to monitor results.
For example, after creating print, radio and online advertisements, they identify which media produce the most business for the company. Marketing professionals assess campaigns by conducting customer surveys about the ads.
They develop a catalog of offerings, ensuring that the message is consistent and maintains integrity to build a loyal customer base.
This usually produces additional leads that help to grow the business. Customer Focus By focusing efforts on maintaining current customers, a company saves money; it typically takes considerable effort to win new business. Successful small businesses provide an excellent customer service and support experience to ensure customers return to buy additional products and services.
Smart entrepreneurs know they need to help customers solve their business problems, not just sell them random products and services. A successful small business owner encourages everyone in the company to consider marketing of products and services to be an integral part of their job.
Company executives usually reward and recognize exemplary performance related to sales, support and product promotion.
Monitoring Performance Successful entrepreneurs monitor performance carefully. For example, they use web analytics software, such as Adobe SiteCatalyst, Google Analytics or FireStats, to measure traffic to company websites. This allows them to link their marketing strategy to the company's business objectives.
They set goals for achieving a specific number of customers, earning a certain amount of revenue, making a define profit and earning a specified percentage of market share.•identify marketing opportunities; •implement marketing activities; and •monitor and assess marketing effectiveness.
Pre-requisites. This course has no prerequisites however it is ideally suited to individuals working in organisations with a marketing, communications or public relations need or function.
Materials supplied. uly Qualification Guide Chris Gribble Dec. Chris Gribble 10 BSBMKGA Interpret market trends and developments BSBMKGA Plan direct marketing activities BSBMKGA Implement and monitor direct marketing activities BSBMKGA Implement and monitor marketing activities BSBMKGA Conduct a marketing audit.
Implement and monitor marketing activities Admin | April 15, Implement and monitor marketing activities Implement marketing strategies and tactics You are required to read the marketing plan case study available at the appendix and submit a two to three page written report.
Your report needs to address the points below: a. Summaries stakeholder briefings [ ]. BSBMKGA Implement and monitor marketing activities Lecture 5 Analysing Marketing activity ; Bsbmkg b – session i ib 1.
BSBMKGB – Establish and adjust themarketing mixProductFirst of the Four P’s Product (and service) Price Promotion Place(ment) 2. Diploma of Marketing Category on Moodle Search courses Go. BSBMKG Implement and Monitor Marketing Activities (City_Face to Face) BSBWRT Write Persuasive Copy(City_Face to Face) BSBMKG Identify and evaluate marketing opportunities (City_Face to Face).
View Soph Blount’s profile on LinkedIn, the world's largest professional community. Soph has 7 jobs listed on their profile. See the complete profile on LinkedIn and discover Soph’s connections and jobs at similar companies.