Seventeen-year-old Gender Roles in Media Although the media isn't yet representing either gender void of stereotypes, a societal change will bring about a change in the media.
Contact Author Introduction The first studies concerning gender portrayal in the media emerged in the s with the launch of Second Wave Feminism.
Mass media was a top priority for Second Wave feminists due to its oppressive representations of women in different genres.
Ina documentary dealing with the stereotypical roles of women in the media, produced by Jennifer Siebel Newsom and entitled Miss representation, reveals how media is developing images and content that shape our perception of gender roles by reinforcing already established stereotypes.
A gender role can be described as the behaviours, attitudes and beliefs that a particular culture associates with the roles of men and women. Gender roles are in fact assigned by society, leading to ascribed cultural stereotypes.
Subsequently, sex role stereotypes are determined by the cultural beliefs about what the gender roles should be. Thus, men are generally thought to be strong, dominant and logical, while women are believed to be weak, passive and emotional, amongst other stereotypical roles which will be discussed later on in the essay.
In the s, Tuchman stated that the media was denigrating women by depicting them in stereotypical roles, hence the dominant social values were being perpetrated by media content. Forty years down the line, the political economy of the media is still contributing to the misrepresentation of women.
The main media texts that will be discussed in this assignment are the TV series Two and a Half Men and The Big Bang Theory, which both perpetuate long-held assumptions about female and male stereotypes.
Female stereotypes in Two and a Half Men The Liberal feminists believe that the media generally depicts women as wife, mother, daughter or as a sex object.
As I shall illustrate, this argument is very much relevant when analyzing the gender roles and stereotypes in the American TV series Two and a Half Men. The main protagonist of the series, Charlie Harper, is a rich jingle composer who lives in a mansion by the ocean together with his brother Alan and indulges in hedonistic activities.
Most significantly, Charlie is a womanizer who hooks up with women who are slim, sexy and exceptionally beautiful. Despite being in his forties, Charlie detests any form of long-term commitments to a woman, and when he finally falls in love with a pretty and intelligent woman, he finds it hard to engage in a relationship with her while abstaining from sexual relationships with random women.
She appears on screen scantily dressed and wipes the balcony windows in a very provocative manner in the presence of the two men. Besides the countless women that Charlie invites over to his house for a one night stand in almost every episode, the women characters who play minor roles are also categorized into stereotypical roles.
She exhibits attributes of passivity and irrational loyalty towards Charlie as she keeps hoping that he would sleep with her again.
To sum it all up, the show portrays women as objects of sexual pleasure for the male protagonists. Sheldon and Leonard are two intellectual physicists with opposite personalities; Leonard hooks up with many girls, while Sheldon is the weirdest person one can ever meet.
Deborah Blum argues that males tend to be more aggressive due to the testosterone present in their body. Sheldon possesses the male stereotype of aggression, however his aggression is verbal, whereas in her study Blum refers to physical aggression.
He often appears making fun of Penny, the typical girl next door who is blonde and attractive, and being occasionally mean to her.
In other words, he is intellectually demeaning towards her, which conveys the stereotypical viewpoint that men like to display their success and dominant status in their social group.
This idea is supported by Aaron Devor who states that men are extremely competitive in their social groups as they exercise their masculinity by comparing their intelligence and status to each other.
Thus, Sheldon fits into the stereotypical man who likes to flaunt his intelligence, and in doing so he is also being rather hostile and aggressive towards others. Another common stereotype is the idea that men are the rescuers while women are the victims.
These stereotypes prevailed in the films of the sixties and seventies which typically focused on male heroes, while women were presented as being in need of protection.
When Penny is trapped in an unforeseen relationship problem, she seeks the help of Sheldon and Leonard who provide her with effective solutions to those problems. In another early episode, Penny slips in the bathtub and dislocates her shoulder, and the first thing she does is call Sheldon to drive her to hospital.
This scene portrays Penny as the damsel in distress and Sheldon, the aggressive and antisocial geek, as being the rescuer. The media will reflect this change by portraying more women and men in non-traditional roles and by using non-sexist language.
However, the objectification of women in the media is an inevitable occurrence. The documentary Miss representation referred to earlier shows how female solo artists do not just sell their music, but they are also selling their body image through the use of sexual connotations in music videos.
This is indeed a backlash against Third Wave feminists, as these female artists are in control of their own image and yet they submit to the female stereotypical role of objectification.
Lady Gaga is openly bisexual and images of lesbianism are present in most of her music videos. Another factor which makes Lady Gaga stand out from other mainstream female artists is her antagonism towards feminine beauty, a stereotype which she completely undercuts through the use of masks, unflattering make up and costumes.
Moreover, some critics such as Fiske and Hermes believe that the audience is not entirely passively receptive of such media messages. Likewise, Fiske believes that the audience possesses the ability to interpret media content and resist its ideological messages.Gendered Media: The Influence of Media on Views of Gender Julia T.
Wood television, they are too often cast in stereotypical roles. In the season, for instance, 12 of the 74 series on juxtaposed against each other to dramatize differences in the consequences that befall good and bad women.
Good women are pretty, deferential, and. “Malcolm in the Middle” is a network television sitcom that follows the life of a dysfunctional lower-middle class family of six.
This family is disliked by most who come in contact with them. The characters consist of the father Hal, mother Lois, oldest son Francis, second oldest Reese, middle son Malcolm, and youngest son Dewey.
Control variables were entered on Step 2: age, baseline body esteem, and Time 2 TV viewing; Time 1 TV viewing, race, and gender were entered on Step 3; interaction terms for Time 1 TV viewing by race, Time 1 TV viewing by gender, and race by gender were entered on Step 4; and the three-way interaction term representing the Time 1 TV .
The Influence of Media on Views of Gender Julia T. Wood Department of Communication, University of North television writers, executives, and producers are women (Lichter, Lichter, Sr Rothman, ).
against each other to dramatize differences in the consequences that befall good and bad women. Good women are pretty, deferential, . Apr 15, · Because all indices differ and previous evidence of their impact on gender portrayals is mixed at best, we ask as an exploratory research question how the five indices (Hofstede’s masculinity index, the Project GLOBE’s gender egalitarianism index, the GDI, the GII, and the GGGI) predict gender-role portrayals in television advertising.
While gender differences are consistently noted (e.g., Comstock, ), the findings are limited because few theoretical accounts of gender differences in media use have been advanced.