The complete financial data is available for publicly traded companies. How to use the strengths to take advantage of the opportunities?
These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Based on Fern Fort University extensive research — some of the strengths of Garnier are — Strong distribution network — Over the years Garnier has built a reliable distribution network that can reach majority of its potential market.
Strong Brand Portfolio — Over the years Garnier has invested in building a strong brand portfolio. This brand portfolio can be extremely useful if the organization wants to expand into new product categories.
Successful track record of developing new products — product innovation. Superb Performance in New Markets — Garnier has built expertise at entering new markets and making success of them. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in.
High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers.
It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply Swot of garnier.
Strong Free Cash Flow — Garnier has strong free cash flows that provide resources in the hand of the company to expand into new projects. Strategy is about making choices and weakness are the areas where a firm can improve using SWOT analysis and build on its competitive advantage and strategic positioning.
High attrition rate in work force — compare to other organizations in the industry Garnier has a higher attrition rate and have to spend a lot more compare to its competitors on training and development of its employees.
Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Garnier needs to put more money in technology to integrate the processes across the board.
Right now the investment in technologies is not at par with the vision of the company. Not highly successful at integrating firms with different work culture.
As mentioned earlier even though Garnier is successful at integrating small companies it has its share of failure to merge firms that have different work culture.
Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. Limited success outside core business — Even though Garnier is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture.
The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Garnier has to build internal feedback mechanism directly from sales team on ground to counter these challenges.
Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. This can impact the long term growth of Garnier Opportunities for Garnier — External Strategic Factors Stable free cash flow provides opportunities to invest in adjacent product segments.
With more cash in bank the company can invest in new technologies as well as in new products segments. This should open a window of opportunity for Garnier in other product categories. Government green drive also opens an opportunity for procurement of Garnier products by the state as well as federal government contractors.
The new taxation policy can significantly impact the way of doing business and can open new opportunity for established players such as Garnier to increase its profitability.
Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Garnier. New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform.
This investment has opened new sales channel for Garnier. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics.
A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines.For the purposes of this Report, the Bryan Garnier stock rating system is defined as follows: Stock rating.
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